Hi!

My name is Arpita and I am a researcher specializing in consumer behavioral research, social research, 'gamified' systems and researching with agile teams. I currently work as a senior strategic research lead at EA Games. I am a mixed methods researcher and love combining both qualitative and quantitative methods to find solutions to problems and deliver actionable insights through story-telling. 

I've conducted remote and in-person end-to-end research studies, and also used to working on lean UX Research teams to establish research best practices and evangelize the importance of research. During my tenure at Glu (now a part of EA Games), I've had the chance to conduct generative, strategic and evaluative UX research and through all stages of product development.

In my current role, it is my job to ensure people have fun playing games and the teams have fun making them.

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Thank you for dropping by!